~ BLESSED WINS 2006 JUNO AWARD ~

BEST REGGAE RECORDING OF THE YEAR - REGGAE TIME

Halifax, NS – Blessed has once again added to his award collection, walking away with the 2006 Reggae Recording of the year JUNO Award for the hit single Reggae Time. This is a repeat of his first time win of the JUNO in 2002. Blessed with the JJUrban Group was styling and most definitely profiling as they took to the red carpet for Junos 2006 in Halifax, Nova Scotia this past Sunday evening. The stars were out with everyone from Pamela Anderson, to Kardinal Offishal to Coldplay sharing in the red carpet festivities. However, for the very first time a company by the name of JJUrban made their presence felt and what a presence it was. The Jones & Jones/JJUrban team secured an important win with Blessed (pronounced Bless-Ed) coming away with Reggae Recording of The Year for Reggae Time.

The union with Blessed had been a long time coming and was officially made public this weekend. "I've been a huge fan of Blessed since I heard his huge banger Love on that Bilal instrumental. I was losing my mind, and because of my Jamaican heritage I've always wanted to work in the realm of reggae and expand on what my parents started with Jones & Jones. Bringing Blessed on board is my first step to doing that”, says JJUrban President Jesse Jones.

Reggae Time was compiled with the help of the creative team over at Explorer Records and was #1 for many weeks in Germany this past fall. When the announcement was made at the Juno Awards Saturday Night Gala, word instantly spread like wildfire through industry tastemakers. "I cannot even explain how I feel right now", said Blessed about his win.

"It's as if I'm not even here, it feels like a dream." Although he had won the JUNO before he was not at the event the night of his first win. This second award definitely solidifies Blessed as one to watch both here at home and internationally.

The red carpet instantly heated up on Sunday as the vanilla limo came to a stop outside the Halifax Metro Centre and out came Jones & Jones President Denise Jones, writer/publicist Debi Blair, JJUrban front man Jesse Jones, and the man of the hour Blessed. Decked out in some vibrant Roots Jamaica wear Blessed hit the carpet and seemed very much at home there. Fans screamed out for the Juno award winner's autograph as cameras snapped and reporters hailed. JJUrban's Jesse Jones explains, "Man, you cannot even begin to understand what the red carpet is like until you step out of your limo and your feet touch it.

It was electric and all of these people knew who our artist was. It was incredibly satisfying and further fueled my fire to bring JJUrban to a level no one in this country has ever witnessed before. At 24 years of age I have the hottest thing in reggae right now and his name is Blessed. Period.”

The union with JJUrban will add to Blessed's fire power and further compliment his marketing reach and credibility. JJUrban will continue to receive creative direction from Jones & Jones but will take care of day to day activity with Blessed’s business.

The company also will not miss a step as they continue to work on the Kris BabyBoy project. With Kris's first single, "Burnin' Up Pt. 2", ready for release to national and satellite radio in the next few months there is definitely going to be a lot of talk about this sweet sounding 16 year old rnb talent from Ottawa. JJUrban Group is incredibly proud of Blessed and his accomplishment in claiming top spot in reggae music in this country.

We intend on continuing to build our empire. For more information on what we do, please do not hesitate to visit us on the web: http://spaces.msn.com/members/TeamJJUrban.